Frame Fiction
Creator
Ran Kwak
Category
Styles & Promo
Subcategory
Promo Trailers
Prize
Special Recognition
Project Description
I've created a fictional eyewear brand called Frame Fiction. The entire video was crafted using AI tools like Midjourney and Kling. The name "Frame Fiction" functions as wordplay, simultaneously referencing both the AI-generated visuals and the eyewear product.
Maintaining a dreamlike atmosphere, the video strategically places eyewear on characters to leave a lasting impression. Red accents appear throughout, adding intrigue and building suspense until the brand logo is revealed. This surprise moment—“Wait, this was an eyewear ad?”—encourages viewers to watch again. While Frame Fiction is a conceptual brand, this approach is designed to deliver maximum impact when used by luxury brands like Gentle Monster.
Maintaining a dreamlike atmosphere, the video strategically places eyewear on characters to leave a lasting impression. Red accents appear throughout, adding intrigue and building suspense until the brand logo is revealed. This surprise moment—“Wait, this was an eyewear ad?”—encourages viewers to watch again. While Frame Fiction is a conceptual brand, this approach is designed to deliver maximum impact when used by luxury brands like Gentle Monster.