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AI Artist, Creative Director & Educator

Luis Di Lascio, currently based in Barcelona, Spain, is a multifaceted creative who blends art, technology, music, design, and writing into projects rich in innovation and aesthetic vision. With over 15 years of experience as a Creative Director in advertising agencies, he has worked with brands such as Nike, FCB, Sevilla FC, Netflix, among others, always staying at the forefront of visual and conceptual storytelling.

Passionate about technological exploration, Luis is an expert in artificial intelligence, harnessing it as a creative engine in fields like Fine Art, AI Music, experimental video, and generative advertising, combining cutting-edge tools with a distinctive artistic sensibility.

His work has been recognized at international awards including Cannes Lions, El Sol, IAB Inspirational, NY Festivals, El Ojo de Iberoamérica, Eurobest, CdeC, Laus, AI Fashion Week, AI Design Awards 2024, and more.

He’s been featured in publications such as Wired, Creativa Magazine, A.I. Tools, Lürzer’s Archive, Artells, among others.

Luis has served as a jury member at international festivals in categories like Digital, Mobile, Art Direction & A.I. (El Sol de Iberoamérica, IAB Spain, Young Lions Venezuela), and is also a Freepik A.I. Partner.

Luis is currently Head Coach of AI at Brother Barcelona, where he teaches and created the specialized course on artificial intelligence applied to creativity. He has led workshops and talks across South America and Spain, sharing his vision for the future of creativity and technology.A true bridge between the human and the digital, Luis Di Lascio transforms complex ideas into sensory experiences, pushing the boundaries between the artistic and the technological.

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