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Tik-Tok-Tik
edugarretano · Brazil
Storytelling
"Tik-Tok-Tik" is a work created entirely with artificial intelligence that transforms a sensitive topic into a powerful visual narrative. Inspired by TikTok's "Mental Health Matters" positioning concept, which addresses the conscious use of the platform, the project playfully and universally exposes the invisible effects of hyperconnection on mental health. A humanized emoji translates digital language and reveals, through a time scroll, how the automatic gesture of swiping merges with the passage of life. The ticking of the clock, reinterpreted as a sonorous echo of the name TikTok itself, reinforces the metaphor of time slipping away between automatic gestures, transforming everyday life into a poetic reminder of mental health. Combining cinematic aesthetics, symbolic narrative, and contemporary digital codes, "Tik-Tok-Tik" invites the viewer not only to watch, but to recognize themselves and reflect.
