K-Beauty has grown worldwide, yet it has remained constrained by a narrow color spectrum centered on Asian skin tones, leaving many complexions underrepresented. Recognizing this, Espoir introduced a female AI model to promote its darker skin tone range, proposing a new K-Beauty paradigm that embraces diversity and inclusivity. ​​For this project, I established data standards for an AI-based brand persona and designed a pipeline by organizing detailed attributes, such as appearance, expressions, poses, style codes, and makeup details, into step-by-step prompts. This enabled a realistic representation of the cushion’s color payoff and skin texture, while ensuring consistency across the model. Be Velvet Cushion is not merely a cushion designed to conceal skin imperfections. With flawless coverage and long-lasting wear, it empowers users to reveal confidence and express identity rather than simply hiding their skin. This goes beyond the functional role of cosmetics, evolving into a new beauty language that amplifies self-expression and inclusivity. Own Your Light. Be Velvet. Be Velvet Cushion enables every woman to shine with her own unique light.

Amorepacific, the largest cosmetics company in Korea, has gained global recognition through its extensive portfolio. Its subsidiary brand, Espoir, has built strong awareness across Asia and is now actively expanding into North America. This project was developed in that context to position Espoir as a brand that speaks to diverse global audiences