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Clown
Ruy López Castillo · Mexico
Storytelling
This is a multimedia narrative project that explores themes of remembrance, melancholy, and human resilience through the lens of a single character: an aged clown. Deeply influenced by classic cinema and black and white photography, the work delves into the clown's interior world—a life lived on stage and remembered through fragmented moments of laughter and regret. The narrative positions the clown as a modern-day archetype, referencing both The Young Fool from the Tarot and a Quixotic figure ready for one final, internal battle. My role encompassed every stage of development, from initial concept and scriptwriting to the final edit. The project utilizes a fully integrated Generative AI pipeline, where original images and text were transformed into animated segments. This process required significant technical effort, including the selection of an AI voice actor and extensive iteration on generative prompts across multiple platforms to achieve the desired artistic vision.
Created by Ruy López Castillo in his own studio ( FiFi AI Studio ). The project was made in different months, started as a black and white AI photography I made that inspired the entire story. The script was written in a café, as the ideas on a notebook. The prompt were written and then tested with different AI´s.
