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BloomTen
Jinyoung Kim
Objects & Items
“BloomTen” combines the concepts of “Bloom,” representing the blossoming of spring, with “Ten,” which is the English translation of ‘십’, referring to the ‘Ten’ in 십장생 (Shipjangsaeng), the traditional Korean symbol of longevity and prosperity. This brand name encapsulates the essence of spring’s renewal and the enduring beauty of the Ten Symbols of Longevity, symbolizing a line of design products that merge the freshness of spring with the timelessness of Shipjangsaeng.